Dr. Alan Reichow began investigating the role of vision in human performance 39 years ago.
While he was a graduate student, Dr. Reichow co-founded the Pacific University Sports Vison Program, which is the oldest program of its kind in the world.
Throughout his storied career, Dr. Reichow has provided state-of-the-art vision services to thousands of athletes, Olympians, sports organizations, first responders, law enforcement agencies, and military/tactical entities.
After 12 years as a vision consultant to Nike, Inc., he became their Global Research Director for Vision Science, as well as Director of Research and Development for Nike Sports Sensory Training ( SST). It was during this stage of his career that he began contemplating the future of human performance training.
Why is Vima meaningful to Dr. Reichow?
“To perform at his or her best, athletes must not only excel in physical and sensory skills, they must use those skills together seamlessly and automatically. This union of physical + sensory is the basis of Vima. No matter where an athlete is in their development, their performance can be elevated to reach their full potential.”